The new Leica SL

Role / Art Direction, Visual Design, UI/UX Design, Responsive Design, Styleguide

Agency / Geometry Global, Frankfurt

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 For the new Leica SL professional camera I designed the responsive launch campaign website, created a comprehensive styleguide and developed the UI/UX for both desktop and mobile devices. 

For the new Leica SL professional camera I designed the responsive launch campaign website, created a comprehensive styleguide and developed the UI/UX for both desktop and mobile devices. 

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 Geometry Global created a campaign film entitled 'Reflections' for the launch of the new Leica-SL camera system.

Geometry Global created a campaign film entitled 'Reflections' for the launch of the new Leica-SL camera system.

Leica SL-System - Reflections TV Spot

Leica SL-System - Reflections TV Spot

The campaign film was prominently featured on the site to introduce users to the camera and its features.

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