In 2012 I worked extensively on the launch website of the new Mercedes-Benz A-Class automobile. The A-Class Hub, as it became known, was a fully responsive, mobile optimised online destination for the worldwide fanbase of the Mercedes-Benz A-Class.
Mixing together animated vector graphics and video statements from the German Nationalmannschaft users could explore making-of films and watch the new TV spot.
The new A-Class could be explored extensively as the user scrolled down the page of the main site. Each navigation dot on the right of the screen contained a web-special with more information and exclusive content.
I created two web-specials for the A-Class Hub website:
Before the official market launch event I designed the QR-Trophy App and website, which was created to generate excitement and media buzz to draw attention to the new car.
The Euro Championship special, featuring the German national football team, was launched prior to the 2012 summer football tournament hosted by Poland and the Ukraine.
The Mercedes-Benz A-Class Hub
The new A-Class could be explored extensively as the user scrolled down the page. Each navigation dot on the right of the screen contained more information, animations and various specials.
The new A-Class could be viewed in 360 degrees.