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The new Mercedes-Benz A-Class. European Championship 2012

Agency / Jung von Matt

Role / Art Direction, Visual Design, Parallax Web Special Design Concept

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 In 2012 I worked extensively on the launch website of the new Mercedes-Benz A-Class automobile. The A-Class Hub, as it became known, was a fully responsive, mobile optimised online destination for the worldwide fanbase of the Mercedes-Benz A-Class.

In 2012 I worked extensively on the launch website of the new Mercedes-Benz A-Class automobile. The A-Class Hub, as it became known, was a fully responsive, mobile optimised online destination for the worldwide fanbase of the Mercedes-Benz A-Class.

 Mixing together animated vector graphics and video statements from the German Nationalmannschaft users could explore making-of films and watch the new TV spot. 

Mixing together animated vector graphics and video statements from the German Nationalmannschaft users could explore making-of films and watch the new TV spot. 

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 The new A-Class could be explored extensively as the user scrolled down the page of the main site. Each navigation dot on the right of the screen contained a web-special with more information and exclusive content.

The new A-Class could be explored extensively as the user scrolled down the page of the main site. Each navigation dot on the right of the screen contained a web-special with more information and exclusive content.

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 I created two web-specials for the A-Class Hub website:   Before the official market launch event I designed the  QR-Trophy App  and website, which was created to generate excitement and media buzz to draw attention to the new car.  The Euro Championship special, featuring the German national football team, was launched prior to the 2012 summer football tournament hosted by Poland and the Ukraine.

I created two web-specials for the A-Class Hub website:

Before the official market launch event I designed the QR-Trophy App and website, which was created to generate excitement and media buzz to draw attention to the new car.

The Euro Championship special, featuring the German national football team, was launched prior to the 2012 summer football tournament hosted by Poland and the Ukraine.

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The Mercedes-Benz A-Class Hub

The Mercedes-Benz A-Class Hub

 The new A-Class could be explored extensively as the user scrolled down the page. Each navigation dot on the right of the screen contained more information, animations and various specials.

The new A-Class could be explored extensively as the user scrolled down the page. Each navigation dot on the right of the screen contained more information, animations and various specials.

 The new A-Class could be viewed in 360 degrees.

The new A-Class could be viewed in 360 degrees.

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